Creator Terms

These Creator Terms are an agreement between Voicedraw Labs, a sole proprietorship of Ajay Panthagani, Hyderabad, Telangana, India ("Voicedraw Labs", "we", "us", "our"), and you, the person who joins the Ads By Creators network ("ABC") as a creator ("Creator", "you"). "Platform" means adsbycreators.com and the creator application at app.adsbycreators.com. "Brand" means an advertiser whose campaign runs through ABC.

You accept these Creator Terms when you create a creator account on the Platform, and again each time you accept a campaign opportunity. If you do not agree, do not create an account or accept an opportunity.

The following are incorporated into these Creator Terms:

• the Terms of Service at adsbycreators.com/terms, which govern your use of the Platform generally;
• the campaign-specific terms stated in each campaign brief you accept (the "Campaign Brief").

If a Campaign Brief conflicts with these Creator Terms on a campaign-specific point, the Campaign Brief prevails for that campaign. If these Creator Terms and the Terms of Service conflict on a matter concerning a Creator's participation in the ABC network or in campaigns, these Creator Terms prevail; on all other matters concerning the Platform, the Terms of Service prevail.

Our Privacy Policy at adsbycreators.com/privacy explains how we handle your personal data — please read it; it is referenced in Section 4 below. The Privacy Policy is a notice, not a contractual term of these Creator Terms.

To join the ABC network you must:

• be at least 18 years old and competent to contract under applicable Indian law;
• hold a professional (business or creator) Instagram account that you personally own and operate;
• provide accurate profile information — including your content categories, city, languages, and topics you will not promote — and keep it up to date.

Joining the network is free. We charge Creators no membership, listing, or onboarding fee.

Joining guarantees nothing. We do not promise any number of campaign opportunities, any level of earnings, or any timeline within which an opportunity will be offered. Campaign matching is operated by ABC with humans in the loop, at our discretion.

You participate in the ABC network as an independent contractor. Nothing in these Creator Terms creates an employment relationship, agency, partnership, or joint venture between you and Voicedraw Labs or between you and any Brand.

You have no authority to make commitments on behalf of Voicedraw Labs or any Brand. You are responsible for your own equipment, workspace, and working methods, and for your own taxes as described in Section 10. You are not entitled to employee benefits of any kind.

You connect your Instagram account to ABC using Meta's "Instagram API with Instagram Login", granting the scopes instagram_business_basic and instagram_business_manage_insights. Using that access, ABC imports approximately 12 months of your Reels, your media insights (views, reach, likes, comments, shares, saves) and your audience demographics (age, gender, top cities and countries), and re-syncs this data weekly.

ABC never posts on your behalf. The access you grant does not include publishing permissions, and we will not create, edit, or delete content on your account.

We never share your contact details or your individual rates with Brands. Brands see only campaign-specific creator cards: your handle, public profile figures, and relevant performance metrics and audience-demographic summaries.

Our handling of your data — including storage, retention, and how to disconnect or request deletion — is described in the Privacy Policy at adsbycreators.com/privacy. You may disconnect ABC's access at any time through Instagram's own settings; disconnecting does not, by itself, end obligations for campaigns already accepted (see Section 12).

ABC may, at its discretion, offer you campaign opportunities. Each opportunity will state:

• the Brand or brand category;
• the deliverables (for example, Instagram Reels or Stories);
• the Campaign Brief;
• the estimated payout range and the campaign's rate;
• the maximum payable-views cap;
• the measurement window;
• the date by which you must respond.

Product and service claims stated in a Campaign Brief are provided by or on behalf of the Brand, and the Brand is responsible for substantiating them. We represent that claims a Campaign Brief instructs you to make have been provided to us by the Brand as substantiated. If you have reason to doubt a claim in a Campaign Brief, tell us at hello@adsbycreators.com before publishing.

An opportunity you have not accepted by its respond-by date expires automatically. You are free to decline any opportunity, and declining does not affect your standing in the network.

The estimated payout range is an estimate only. Your final compensation is determined under Section 9.

Accepting a campaign opportunity is a binding commitment to produce the stated deliverables in accordance with the Campaign Brief and its timeline.

For each accepted campaign you must:

• follow the Campaign Brief, including its creative requirements and any excluded topics or restrictions it states;
• participate in approval rounds where the Campaign Brief provides for them, and incorporate reasonable revisions requested within those rounds;
• publish each deliverable within the publication window stated in the Campaign Brief;
• keep each deliverable live, unedited in substance, and compliant with Section 7 throughout the campaign's measurement window.

If a deliverable is removed or restricted by Instagram or another platform through no fault or breach of yours, that is not a breach of these obligations; measurement and payment for it are handled under Sections 9 and 10.

If something prevents you from delivering on time, tell us as early as possible at hello@adsbycreators.com so we can agree on a revised timeline or handle withdrawal under Section 12.

Every deliverable must comply with the ASCI (Advertising Standards Council of India) Guidelines for Influencer Advertising in Digital Media. In particular you must:

• disclose your material connection with the Brand prominently and upfront — for example "#ad" or "#sponsored" placed where it cannot be missed, or Instagram's paid-partnership label;
• make only truthful claims that you can stand behind, and carry out due diligence about the advertised product or service before endorsing it;
• where a deliverable represents that you have used or experienced the product or service, actually have used or experienced it, and ensure the endorsement reflects your genuine opinion at the time of publication;
• comply with applicable law, including the Consumer Protection Act, 2019 and its guidelines on misleading advertisements and endorsements.

You must respect the excluded-topics restrictions stated in each Campaign Brief, and we will respect the exclusions you have recorded in your profile when offering you opportunities.

Deceptive engagement inflation is prohibited: buying views, followers, or engagement, using engagement pods, or any comparable manipulation of a deliverable's metrics. Engaging in it is a ground for withholding payment for the affected deliverables (subject to the review route in Section 10) and for termination under Section 12.

You own your content. These Creator Terms do not transfer ownership of anything you create to Voicedraw Labs or to any Brand.

For each campaign, you grant the Brand and ABC only the licence stated in that campaign's Campaign Brief — for example, organic repost rights or paid amplification rights, in each case with the duration stated in the brief. There is no blanket licence: rights not stated in the Campaign Brief are not granted.

ABC may use campaign content and its performance data in anonymised, aggregated reporting to the campaign's Brand.

"Eligible Views" means the views metric reported by Instagram's API for the campaign deliverable, measured for 30 days from the deliverable's publication, counted up to the campaign's maximum payable-views cap.

Your compensation for a deliverable is: Eligible Views multiplied by the campaign's stated rate, capped at the campaign's maximum payout.

The estimated payout shown in the opportunity is an estimate. The final amount depends on measured delivery and may be lower or higher than the estimate, within the campaign's cap.

Measurement is based on Instagram API data as ingested by ABC, which is the measurement source of record. If Instagram API data is unavailable for all or part of a measurement window through no fault of yours — for example because Meta's API is revoked, changed, or interrupted, or because our ingestion fails — we will measure Eligible Views using the best available evidence, including the figures we last ingested, screenshots of Instagram's native insights that you supply, and reasonable pro-rata extrapolation from the data available. In no case will you be paid less than the Eligible Views actually evidenced.

Within 10 days after a campaign's measurement window closes, we will make available to you a campaign statement showing your Eligible Views, the campaign rate, the cap applied, the TDS deducted, and the net amount payable to you.

If you believe a campaign statement contains a manifest error, write to hello@adsbycreators.com within 15 days of the statement being made available to you, describing the error. We will investigate in good faith and correct confirmed errors.

We pay compensation to the UPI ID or bank account registered on your Platform profile, within 45 days of the campaign's measurement window closing, subject to the following:

• tax is deducted at source (TDS) as required by the Income-tax Act, 1961, and we will provide you TDS certificates as that Act requires;
• if a valid PAN is not on file for you, payment is deferred until you provide it or, at our option, made with tax deducted at the higher rate mandated by section 206AA of the Income-tax Act, 1961 — amounts earned are held for you, not forfeited;
• the deliverables remained live and compliant with these Creator Terms through the measurement window, except where Section 6 or this Section provides otherwise.

You are responsible for your own taxes on amounts you earn. Campaign rates, estimated payout ranges, and maximum payouts are stated exclusive of GST. If you are registered under GST, you must tell us, provide your GSTIN, and invoice us accordingly; your payment then falls due within 45 days of the later of the measurement window closing and our receipt of a valid invoice.

We may withhold payment for a specific deliverable that did not comply with Section 6 or Section 7, or that was removed before the measurement window closed as a result of your own act or breach. Withholding is limited to the affected deliverables. We will not withhold payment where a deliverable was removed or restricted by the platform through no fault or breach of yours — in that case the Eligible Views accrued up to removal are measured and paid under Section 9 (or a pro-rata amount agreed with you) — and we will not withhold payment where the non-compliance stems from product or service claims stated in the Campaign Brief that you reproduced accurately and in good faith. If you believe a withholding is wrong, raise it through the grievance route in Section 20 — we will review it and pay any amount found due.

Joining the ABC network does not make you exclusive to ABC or to any Brand. You remain free to work with other brands, agencies, and platforms.

A campaign may impose exclusivity only if its Campaign Brief states so expressly, and then only to the extent and for the duration the Campaign Brief states (for example, not promoting a directly competing product for a defined period). No exclusivity applies beyond what a Campaign Brief you have accepted states.

Leaving the network. You may leave the ABC network at any time by notice to hello@adsbycreators.com or by disconnecting your Instagram account. We may end your participation at any time with notice to you.

Campaigns in flight. Accepted campaigns must be completed or formally withdrawn:

• if you withdraw from a campaign before publishing, you forfeit payment for the unpublished deliverables, and ABC bears the cost of arranging a replacement — you will not be charged for it;
• deliverables already published compliantly are measured and paid under Sections 9 and 10 even if you then leave the network;
• if we cancel a campaign after you have accepted it, we will tell you promptly, and you will be paid under Sections 9 and 10 for deliverables already published compliantly before cancellation.

Suspension. We may suspend your account or your participation in a campaign for breach of these Creator Terms, fraud signals (including the manipulation prohibited by Section 7), or brand-safety concerns. We will give you notice of a suspension and its reason, and the grievance route in Section 20 is available to contest it.

Survival. Termination does not affect accrued rights: amounts properly payable for compliant published deliverables remain payable, and Sections 8, 9, 10, and 13 to 20 survive.

Your obligations. Campaign Briefs, campaign rates, and unpublished campaign details are confidential. Do not share them with anyone except as needed to produce your deliverables, and do not disclose your campaign rate publicly or to other creators or brands.

Our obligations. We keep your individual rates and your contact details confidential from Brands, as stated in Section 4, and we do not disclose the commercial terms of your participation except as needed to run the campaign.

Exceptions. Confidentiality does not apply to information that is or becomes public through no fault of the receiving party, or that must be disclosed by law or by a court, regulator, or arbitral order. Disclosing your material connection with a Brand as required by Section 7 is never a breach of confidentiality.

You warrant that:

• you meet the eligibility requirements in Section 2, and the Instagram account you connect is yours and is operated by you;
• the information in your profile is accurate and kept current;
• your deliverables are your original work or properly licensed, and do not infringe any third party's intellectual property, privacy, or other rights;
• your deliverables and your participation comply with these Creator Terms and applicable law;
• you will not engage in the engagement manipulation prohibited by Section 7.

We warrant that we will operate ABC with reasonable skill and care. Except for that, and to the extent permitted by Indian law, the Platform and the ABC service are provided "as is", and we do not warrant uninterrupted or error-free operation. Nothing in these Creator Terms excludes warranties or rights that cannot be excluded under Indian law.

By you. You will indemnify Voicedraw Labs against third-party claims, and the reasonable costs of defending them, to the extent arising from: (a) your deliverables infringing a third party's rights; (b) false or misleading claims you made in a deliverable in breach of Section 7, other than claims stated in the Campaign Brief that you reproduced accurately and in good faith; or (c) your material breach of these Creator Terms.

By us. We will indemnify you against third-party and regulatory claims, and the reasonable costs of defending them, to the extent arising from: (a) materials we or the Brand supplied to you for a campaign (excluding your own contributions) infringing a third party's rights, where you used them as instructed; (b) product or service claims stated in the Campaign Brief that you reproduced accurately and in good faith and that turn out to be false, misleading, or unsubstantiated; or (c) our material breach of Section 13 (confidentiality of your rates and contact details).

The indemnified party must notify the other promptly of a claim, allow the indemnifying party to control the defence, and reasonably cooperate. Neither party may settle a claim in a way that imposes obligations on the other without that party's consent.

For any claim connected with a campaign, each party's total aggregate liability to the other is limited to the amounts payable to you for that campaign. For claims not connected with any campaign, our total aggregate liability to you is limited to the greater of (a) the total amounts we have paid or that are payable to you under these Creator Terms in the 12 months before the claim arose and (b) INR 10,000.

Neither party is liable to the other for indirect or consequential loss, loss of profits, or loss of anticipated business, except as part of an indemnity under Section 15.

Nothing in this section limits liability for fraud or wilful misconduct, either party's indemnity obligations under Section 15, our obligation to pay amounts properly due to you, or any right or remedy that cannot be limited or waived under Indian law, including non-waivable rights under consumer-protection law.

We may update these Creator Terms from time to time. For material changes we will give you reasonable advance notice by email to your registered address or through the Platform, stating when the change takes effect.

Continuing to participate in the network after a change takes effect means you accept it. If you do not accept a change, you may leave the network under Section 12 before it takes effect.

Changes do not apply retroactively: a campaign you accepted before a change took effect remains governed by the Creator Terms and Campaign Brief in force when you accepted it.

• Force majeure: neither party is liable for delay or failure caused by events beyond its reasonable control (including outages of Instagram or Meta APIs, natural disasters, or government action), provided the affected party notifies the other and resumes performance as soon as reasonably possible. Force majeure does not excuse our obligation to pay amounts that have already accrued to you — where API outages affect measurement, Section 9's measurement-fallback applies instead.
• Assignment: you may not assign these Creator Terms without our written consent. We may assign them to a successor of the ABC business, with notice to you.
• Severability: if any provision is held unenforceable, it is modified to the minimum extent needed or severed, and the rest remains in force.
• Waiver: not enforcing a provision on one occasion is not a waiver of it on any other.
• Entire agreement: these Creator Terms and the documents they incorporate under Section 1 are the entire agreement between us on their subject matter, superseding earlier discussions. The Privacy Policy explains how we handle personal data and is a notice referenced by, not incorporated into, this agreement.
• Survival: provisions that by their nature should survive termination do so, as set out in Section 12.

These Creator Terms are governed by the laws of India. Subject to the arbitration agreement below, the courts at Hyderabad, Telangana have exclusive jurisdiction.

Before starting formal proceedings, the parties will attempt in good faith to resolve any dispute by negotiation for at least 30 days after one party gives the other written notice of the dispute (for us: hello@adsbycreators.com).

If negotiation fails, the dispute will be referred to arbitration under the Arbitration and Conciliation Act, 1996, before a sole arbitrator appointed by agreement of the parties or, if the parties do not agree within 30 days of a request to appoint, appointed in accordance with section 11 of that Act. The seat and venue of arbitration is Hyderabad, Telangana, the language of the arbitration is English, and the arbitral award is final and binding on the parties.

Nothing in this section excludes rights you may have under Indian consumer-protection law to the extent those rights cannot be waived.

Notices to us: by email to hello@adsbycreators.com. Notices to you: through the Platform or, where you have registered an email address on your Platform account, by email to that address. Notices are deemed received on the day they are made available through the Platform or sent to a valid email address.

Grievances — including payment withholdings under Section 10, suspensions under Section 12, and data-related concerns — may be raised with our Grievance Officer:

• Email: hello@adsbycreators.com

We will acknowledge grievances promptly and aim to resolve them within 15 days, or within any shorter period applicable law requires.